1999 Conference
The 1999 Conference theme was "Co-operation into the New Millennium" and the two principle speakers were Graham Melmoth, Chief Executive of CWS, who spoke on "How Europe's largest retail
consumer society had put the ICA Statement on the Co-operative Identity into practice", and Professor lan MacPherson, Dean of Humanities at the University of Victoria, Canada who spoke on "The
International Impact the Statement had Made".
Dr MacPherson had chaired the most recent review of co-operative principles on behalf of the International Co-operative Alliance, whilst Mr Melmoth was President of the ICA when those principles were
formally adopted in 1995. This year's Conference programme proved to be extremely engaging, with both speakers offering their own perspective of progress, four years on.
Mr Melmoth made brief reference to the long history of the CWS and the remarkable changes along the way. However, the millenium would bring a new intensity and with it, an even greater need for change.
"Co-operatives have to adapt and be relevant."
Mr Melmoth then talked of the progress within the CWS since 1995. He started by reminding delegates that they should never forget they were running a business. Great progress had been made within the CWS to
lever benefits from links between the core activities. The family campaign with its explicit focus on co-operative identity had been widely acknowledged as extremely effective. Mr Melmoth went on to identify
the CWS progress in values and principles training for staff at all levels, in making membership meaningful for the existing members, and in encouraging customers to become members. In answer to a delegate's
question, Mr Melmoth saw no incompatibility between democratic control and business efficiency.
Dr MacPherson spoke about the 1995 process of the review of co-operative principles. This process had to reconcile the perspectives of co-operators from the different sectors and the various cultures around
the world. In particular, there had been a division between those looking to maximise benefits from co-operation to the individual member and those seeking to achieve a collective benefit from co-operation for
the community. He described the end result as a direction to pursue rather than as any attempt to set absolute standards. The ICA Statement was designed to be flexible and to facilitate development and leave
room for lots of experimentation. Dr MacPherson felt there was scope for more international collaboration, greater integration and greater effectiveness. Finishing on a high note, Dr MacPherson was optimistic
about the future of co-operation into the next millennium.
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